24 days later and the Crisper Fresh-N pouch is still working to keep the apple fresh and edible. We’ve been asking folks to “feel the apples” as they come by the booth. The left apple is still crisp and firm, while the right on is quite mushy.
See the left apple, still crisp after 29 days.
After 5 outdoor markets, being left in the truck and not refrigerated. The apple stored with the Crisper Fresh-N pouch is still very edible. The volcanic mineral, zeolite, in the pouch continues to absorb the ethylene gas and control the moisture, so the apple stays firm and crisp. The apple is also very sweet because the moisture remains in the apple.
Note the smooth skin of the apple on the left and how pockmarked the apple on the right is.
We’re still doing our markets and it’s lots of fun. We are now having people come to back to the booth, raving about how great the Crisper Fresh-N works and encouraging others who stop to purchase the product.
We will be setting up a testimonial sheet at our next few markets, so stay tuned for lots of comments!
Each week, we’ll pick a testimonial and give the winner a FREE product, so stop by.
We’ll be at the Langley Market on July 14th and the Abbotsford Market, July 24th.
If you haven’t already been by, stop by and “Feel the Apples”.
Only $11.95 for years of ethylene gas absorption. Crisper Fresh-N comes in a 2 pack.
Use in:
The fridge crispers
The fruit bowl on the kitchen counter
Beside the bananas to stop the fruit flies
In your picnic cooler
Store with your potatoes
They’re also great in dresser drawers
Use for about 4 months and then recharge by placing in the sun for the day or in the microwave for 2 minutes.
It’s the time of year when we re-evaluate our messaging and make sure our branding says what we want it to. Fall shows start in August and our products excel during the holiday season.
Through our experiments at the farmer’s markets, we have discovered that our messaging isn’t as clear as we would like it to be. Our products are great if we are standing beside them talking about them. The packaging grabs people; they want to know what we do, but unless they have time and pick up the products, they don’t jump off shelves into the buyer’s hands.
The tubes we package everything in to ship to retail are also terrific. They seal nicely – a must when dealing with a product that absorbs. They ship wonderfully.
How to capture attention in 8 seconds or less? What grabs you – what do you want to know?
I’m finding that the more specific or targeted we get, the clearer the message. For example – Diva Diamondz remove smell in HER shoes! Gentlemen Gems take the funk out of footwear! These are great at a retail or market. We have organized our products into subsets and groups and our Diva Diamondz, Gentlemen Gems and SportzGemz works well as does the SportzGemz grouping for different sports. I thought having a “Home” Fresh-N set would work as well, but it’s too broad. This set has another natural subset which seems to make more sense.
Home Fresh-N contains:
Home Fresh-N, a generic natural odor eliminator
Nursery Fresh-N, for smelly diaper pails and other nasty baby smells
Pet Fresh-N, removing kitty litter box odor, dog smell and any other animal smells
Auto Fresh-N to remove all car smells, musty odors, spilt milk smell and the smell of cigarette smoke
Kitchen Fresh-N is the other subset and includes:
Fridge Fresh-N for a fresh smelling fridge
Crisper Fresh-N for longer lasting produce
Kitchen Fresh-N to absorb cooking odors
Bin Fresh-N to remove odor in your garbage can and to make sure your compost doesn’t smell
This seems to be a clearer message for people and it allows us to problem solve.
Do you throw out fruits and veggies? Is your produce costing you a fortune? Tired of knocking over the baking soda in the fridge? Does your garbage can make you want to gag?
The next challenge is how to translate this to the web? Most of the above don’t contain keywords with enough power to put us on page one of google, so is there a way of pushing the above and driving traffic to the website. This is where social media comes in. Catchy phrases grab attention and then people can click to follow the link.
This week, we’ll put the above to the test and report back.
